BS The Board Shop

Surf shop in Lake Geneva, WI

SurfSpotGuide verified

4.5 (82 reviews)

Lake Geneva, WI

About BS The Board Shop

BS The Board Shop in Lake Geneva, WI, offers a range of outdoor sports gear, including equipment for skiing, snowboarding, and water sports. Customers frequently highlight the knowledgeable and patient staff, particularly Casey and owner Jayson, who provide helpful service without high-pressure sales tactics, though some report significant issues with online order fulfillment and post-sale support. This shop is ideal for local customers seeking personalized fitting advice and community interaction, especially those looking for quality gear backed by strong in-person recommendations.

The Good

Customers overwhelmingly praise the staff, specifically mentioning Casey and Jayson (the owner), for being extremely knowledgeable, helpful, patient, and not pushy. The shop is frequently described as a 'local gem' offering great service, competitive pricing often matching online rates, and a wide selection of quality gear for both snow and water sports. Specific positive mentions include excellent boot fitting, helpful advice on purchases, quick resolution of manufacturer defects/damaged shipments, and a great 'buy back' program for skis.

Things to Consider

Several significant negative experiences were reported, primarily related to poor or non-existent communication following online orders or issues. Complaints include receiving damaged/incorrect items in the mail with no response to follow-up emails, orders being forgotten, delayed shipping, and items being sold out after long waits. Additionally, there were isolated incidents of rude staff behavior (yelling at a child for testing footing in-store) and one detailed account of a complex, unresolved 'satisfaction guarantee' issue leading to a lack of promised credit. Some customers also reported issues with improper equipment fitting/installation and a lack of follow-through on returns/exchanges.