Nukumoi Surf Co.

Surf shop in Poipu, HI

SurfSpotGuide verified

4.5 (181 reviews)

Poipu, HI

About Nukumoi Surf Co.

Nukumoi Surf Co., located right across from Poʻipū Beach Park in Poipu, HI, functions as a comprehensive outfitter offering rentals, lessons, and beach accessories. Customers consistently praise the exceptionally friendly, helpful staff and the high-quality, well-maintained inventory, noting instructors are patient and inspiring. This shop is ideal for visitors needing convenient rentals or first-time surfers seeking safe, confidence-building instruction near the water.

The Good

Customers overwhelmingly praise the staff for being incredibly friendly, helpful, welcoming, and providing excellent customer service. Specific instructors (Chris Taloa, Alyssa, Micah, Luke, Rochelle, Malia, Aariya, Noah) are frequently highlighted for being patient, encouraging, professional, and making lessons fun and safe, often leading to beginners successfully standing up on waves. The shop is valued as a convenient 'one-stop shop' right across from Poʻipū Beach Park, offering a great selection of high-quality, well-maintained rental gear (snorkeling, boogie boards, surfboards) and retail items (clothing, hats, souvenirs) at reasonable prices. Easy rental processes and flexibility with scheduling were also noted.

Things to Consider

Several negative experiences were reported concerning customer service interactions, including one instance where a staff member (Meha) was described as rude regarding a minor late return fee, and another where an employee/owner was perceived as condescending when discussing board dings and leash usage. One customer experienced coral cuts due to the lesson location not providing or recommending booties. Another customer reported product quality issues (board shorts staining, hat discoloring) followed by ignored follow-up communication. Logistical complaints included the lack of secure storage for valuables when driving to the surf spot and the shop's policy against accepting phone/watch deposits, requiring physical credit cards.