Honolua Surf Co.

Surf shop in Kailua Kona, HI

SurfSpotGuide verified

4.0 (26 reviews)

Kailua Kona, HI

+1 (808) 671-2066 Visit Website

About Honolua Surf Co.

Honolua Surf Co. in Kailua-Kona, Hawaii, offered a selection of apparel including comfortable clothing, rash guards, and tote bags. Customer feedback was sharply divided, noting both exceptionally helpful and polite staff alongside experiences with rude and slow service, while praising the quality and reasonable pricing of their fashion inventory. This location primarily served those seeking quality surf-adjacent clothing and accessories rather than core surfing gear.

The Good

Customers frequently praised the staff for being nice, helpful, knowledgeable, and friendly (mentioning Alicia specifically). The selection of merchandise, particularly clothes, bags, comfortable shorts, and long-sleeve shirts, was highly rated for quality, design, and comfort. Prices were generally considered reasonable, and the store layout was described as neat.

Things to Consider

Significant complaints centered on extremely rude and unprofessional staff behavior, particularly directed towards tourists, leading some customers to abandon purchases. One specific employee was noted for being exceptionally slow. A key piece of information is that the store is permanently closed, and it was noted by one reviewer that it functions more as a surf fashion shop rather than a traditional surf shop offering surfboards.