Midtown Surf Shop + Coffee Bar
Surf shop in Santa Cruz, CA
About Midtown Surf Shop + Coffee Bar
Midtown Surf Shop + Coffee Bar in Santa Cruz offers a curated selection of boards, gear, and lifestyle goods alongside a full-service coffee bar. Customers frequently praise the stylish, inviting atmosphere and the helpful, welcoming staff who provide in-depth product knowledge. This unique destination suits anyone seeking quality surf inventory, artisan goods, or a great cup of coffee in a relaxed setting.
The Good
Customers overwhelmingly praise the shop's unique concept combining a surf shop with a coffee bar, creating a stylish, inviting, and great atmosphere. The inventory selection is highly rated, featuring quality surfboards (new, used, consignment), unique local artisan goods, clothing, and accessories. Staff are frequently described as friendly, helpful, welcoming, knowledgeable, and providing top-notch customer service. The coffee and lattes are also highlighted as excellent, and the availability of WiFi makes it a good place to work or hang out.
Things to Consider
Negative feedback centers on inconsistent customer service experiences, including one report of a clerk attempting to overcharge tourists and poor folding of purchased items. Significant issues were reported regarding online orders, specifically long delays (nearly a month) for delivery and a lack of response to customer emails regarding status updates or refunds. Ding repair services were criticized for taking much longer than quoted (over a month vs. a week or two), costing significantly more than estimated, and failing to match colors as promised. One review mentioned rude staff, a condescending male manager, and the sale of a defective product.
Shop Highlights
Everything you need to plan a visit to Midtown Surf Shop + Coffee Bar.
Located inSanta Cruz, CA
Call+1 (831) 316-7646
Emailsupport@midtownsurfshop.com
Websitemidtownsurfshop.com
Where You'll Find Midtown Surf Shop + Coffee Bar
1126 Soquel Ave, Santa Cruz, CA 95062
Santa Cruz, CA 95062
How to Reach Midtown Surf Shop + Coffee Bar
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Features & Amenities
What makes this surf shop stand out.
Friendly Staff
Good Prices
Has Longboard
Has Apparel
Has Repair Services
Local Discount
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