Surf Country
Surf shop in Goleta, CA
About Surf Country
Surf Country in Goleta, CA, offers a genuine selection of quality surf gear, expert board repairs, and lessons. Customers frequently praise the owner, Doug, and staff for being exceptionally knowledgeable, patient educators, and providing excellent service across rentals and equipment sales. This shop is ideal for anyone seeking authentic surf culture, reliable equipment maintenance, or patient instruction, ensuring you get the right gear and advice for the water.
The Good
Customers overwhelmingly praise the owner, Doug, and staff for being incredibly knowledgeable, helpful, patient, and friendly, often going above and beyond (e.g., helping with equipment installation, packing travel bags, and providing detailed educational tips on gear care and local spots). The shop is highly regarded as a genuine surf shop offering quality equipment, custom boards, fast and reasonably priced ding repairs, and excellent surf lessons. Many appreciate the authentic local vibe and the willingness to offer good deals, including on used gear.
Things to Consider
A significant number of negative reviews focus on the owner, Doug, being rude, unprofessional, and dismissive, particularly regarding customer service interactions and one severe incident involving an aggressive confrontation over a poorly executed board repair. Other complaints mention unfriendly staff who seemed inconvenienced by customer presence, poor sales attempts, and one instance of a staff member disregarding COVID-19 safety protocols (not wearing a mask). Some experienced surfers felt the rental selection was limited to only cheap soft boards.
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Features & Amenities
What makes this surf shop stand out.
Equipment Rental
Has Wetsuit Rental
Has Lesson Programs
Friendly Staff
Good Prices
Has Longboard
Has Skateboards
Has Apparel
Has Repair Services
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